The basic problem is this: Facebook tolerates fraudulent click-farm “Likes” because, under Facebook’s ever-evolving timeline algorithms, an *increasing* number of disengaged “fans” *decreases* the visibility of your Page. The only way to recover is to buy more ads from Facebook.
The analogy to vanity publishing isn’t the implicit perpetual up-sell–although that is at play here, and annoys the crap out of me. What’s bothersome about doing business with Facebook (as I discovered in my only business interaction with them) is that Facebook–like Google, and basically every large corporation out there–forces the little guy to eat all the risk.
Risk is expensive stuff, but it’s hard to see that expense, so it’s easy for regular humans, living on the regular human timeline, to miss it. The Big Trick that Fat Cats use to get fat is forcing someone else (and generally lots of someones small) to eat the risk.
▶ Facebook Fraud – YouTube
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