Tag: america

Fake Outrage, Real Damage 🤖✨💀

The real lesson of the Great Cracker Barrel Logo Debacle of 2025: Stop and think, dammit.

In August a struggling restaurant chain whose customer base is mostly over 65 made a mild logo change. (That change wasn’t even really a change: the “new logo” closely matched the alternate version of the logo Cracker Barrel had been using on menus and digital ads for six years.)

This “change” triggered a social media firestorm, which ignited a minor culture war brushfire. A week later ~40% of that company’s market value had gone up in smoke, and already weak foot traffic dropped another 8% (per WSJ). That’s $545 million gone, and no doubt more than a few jobs with it.

Within 60 days the chain pulled a complete 180, trashing 18 months of work on everything from visual identity to food-prep procedures.

Then it turns out that the social media firestorm was mostly fabricated. Around half of all the griping was automated bots (via NRN and Restaurant Business). Much of the “real” complaining from humans was in response to the fabricated controversy.

Now the whole story comes out, and I’ve seen a string of mediocre “thought leadership” posts on LinkedIn using this as an object lesson. Those pieces of “thought leadership” invariably have turned out to be entirely AI written. ( 🤖✨ writing is pretty easy to spot, but I still use Pangram to check my work.)

Meanwhile, Cracker Barrel still serves mediocre food slowly to a dwindling audience under the auspices of a logo and decor that haven’t changed since the Carter administration. At every stage in this farce, people are reacting to and amplifying artificial signals rather than honestly listening and talking to each other—and causing real harm in the mix—and never stopping to ask if they actually care, if any of this matters, if what they are doing is tending toward making things better, if they even have a goal or preferred end-state in mind…oy.🤦‍♀️

Sketch of the Week: A Four-Point Buck Watches the Inauguration (Week 4, Jan 21 2025)

This is one of those situations where the title says it all: my mom was watching the inauguration, livid, and looked up to see this fella watching alongside her. I’m sharing it because my son found it funny, but the sketch itself didn’t sit will with me. In reality, the deer looked gravely concerned about the future of democracy, where-as in my sketch he comes off as mildly outraged that humans have once again stepped in it and tracked it all over the rug. I imagine that maybe this was a case of the artist’s feelings tainting the clarity of his vision.

Anyway, I included the quick thumbnail I sketched afterward in the bottom left, because I felt like it more faithfully captured his true posture in Mom’s snapshot. That said, he still looks pretty angry. Or maybe not angry, precisely, just disappointed. He expected us to Be Best, and we fell far short. Sorry, m’man.

A couple pencil sketches of a four-point buck (male deer) looking in through my mom's living room window.

“Who’s Coming to Hurt Us?”[UPDATE] ✡︎

An interesting take on some recent research:

“Who Are the Least and Most Antisemitic Americans by Ideology?”

“The upshot is that the least antisemitic Americans are mainstream liberals and conservatives. The most antisemitic are the extreme left, the extreme right, as one of the theories noted above suggests, but also low information voters, who skew survey results by often self-identifying as “moderate.””

In other words, modern Jew-hate in America isn’t a right-wing thing (as most progressives insists), nor a horseshoe (as often seems to be the case on the ground, as a Jew), but instead a “W,” where the Left and Right peaks correspond to strongly ideological folks blaming Jews for this or that social ill (e.g., Jews are both the all-controlling capitalist puppet-masters AND the socialist-communist shadow agents driving the Great Replacement), and the middle peak is composed of average/moderate/centrist folks who mistrust the “mainstream” media, don’t identify as anything, and get their news from increasingly biased and ignorant spheres.

Hence:

Oy. 😕

(For those wondering about the image that leads this post, my schpiel on this shorthand.)

If you’re looking for a monstrously overwritten 1870s guide to NYC brothels, then you’re in luck!

…’cause the whole damn thing is digitized online: and free for all: A Vest Pocket Guide to Brothels in 19th-Century New York for Gentlemen on the Go

Choice bits include these sick burns on pg. 19 (original page numbering):

Text from "A Gentleman's Directory (of NYC Brothels)" published in 1870. Reads: "The establishment Spring street is a house of assignation kept by Hattie Taylor, It is 8 third class house where may be found the lowest class of conrtezans. It is patronized by roughs and rowdies, and gentlemen who turn their shirts wrong side out when the other side is dirty. The house NO. 114 PPL05 is kept by Mrs. Palmer. It is a low eatablishment and frequented only by the fagends of the community."

and this bit:

Text from "A Gentleman's Directory (of NYC Brothels)" published in 1870. Reads: "No. 127 W. 26th street is & ladies boarding house of the second class, kept by Madame Buemont. There is a report of a bear being kept in the cellar, but for what reason may be inferred. There is not anything else attractive about the place."

I’m gonna admit that I’m extremely naive and just say it: I cannot infer the reason the bear is kept in the cellar. Our sex ed class didn’t cover this. Can someone please explain?

I also love the reasoning highlighted on pg. 7 (annotation #3), because it’s literally Skinner’s “I was only there to get directions on how to get away from there!” gag from the the old “Marge vs. the Burlesque House” episode of The Simpsons: