Tag: easter eggs

Hold Up: Is that emblematic 1967 Armour hot dog commercial an homage to Ingmar Bergman’s classic film SEVENTH SEAL?

I mean, it’s weird that no one talks about the obvious visual similarities between the beginning of hot dog ad (top image) and the final image from Bergman’s Seventh Seal (bottom image), right?

The opening frame of the classic ’67 “Armour Hotdogs” ad
The final frame of Bergman’s Seventh Seal, often referred to as the “Dance of Death” by scholars

Are we to understand that the Armour hotdog ad takes placed in some purgatorial afterlife, where we are all condemned to revert to a childlike state of un-knowing and follow a sinister hot dog man, terrified and singing? ’cause that’s a dark, dark Easter Egg, folks.

Here’s the entire VINTAGE 1967 ARMOUR HOT DOGS COMMERCIAL – KIDS MARCHING & SINGING:

And here’s the end of Bergman’s 1957 film, Seventh Seal: