The 45/45/10 Formula for narrative/argument is one of the perpetual bees bumbling around my bonnet.This video for this song is such a stone cold perfect example (and, subsequently, so rhetorically devastating) that I just had to share.PRO-TIP: The first two-and-a-half minutes will likely be almost unbearable to watch for most white Americans.If it helps, know that Joyner Lucas (the musician and the voice you hear throughout the song) is black (although not the black guy in the video).
At any rate, to review my 45/45/10 Formula:
The first 45% of a piece is the Setup: Characters/concepts/situations/dynamics are presented and relationships among these made clear
The next 45% is the Tangle: Complication(s) disrupt (or at least complicate) the situation laid out in the Setup
The last 10% is the Resolution: The knot is Untangled, for better or worse
In the case of this track, the Setup runs from the open to ~2:50. The Tangle then runs to ~5:50, and from that point to the cut to black is the Resolution. What especially thrills me here—beyond the hard body impact of the rhetoric itself and the lean power of the videography—is how shifts in the music mark out the transitions between stages in the argument: Each section break is marked out be an abrupt shift in the tone and mood of the backing track.
This is a wonderful primer on how to structure an narrative argument to hold an audience and not persuade them, per se—because that’s not the goal—but rather to enduringly stick in their craw, so they keep troubling over your argument long after they’re done with the piece of entertainment.This is how you write moral fiction.This is how you plant the seeds that grow the trees that, indefatigably and seemingly effortlessly, bend the arc of that moral universe back toward justice.
And that, kids, is our business.Go, watch … and learn.
You know when your cousin–or whoever–archly intimates that Those People don’t really need food assistance or tuition assistance or healthcare subsidies or whatever, because “You always see Them with nice clothes or a new iPhone or a big flatscreen TV!” or whatever?
Remember this chart.And then show him this chart.
Similarly, when he points out that folks used to be able to work a summer in a factory and pay for a full year of college, back before affirmative action and illegal immigrants took all the decent jobs from hard-workers and gave them to the under-qualified and under-productive–please, once more, remember this chart.And then show him this chart.
Poor people have nice TVs because wages have gone up a little and the price of TVs has dropped like a brick.Cousin Bigoty can’t afford to get his kids an education because wages have gone up a little and tuition has shot the moon.
That said, economically speaking this chart is by no means a slam dunk for any particular political worldview. Check this article, with its nearly 180-degree interpretations of this chart: The same data can be read as either an indictment of failed socialism being inevitably co-opted and driving up the cost of necessities, or as an indictment of late capitalism giving the masses their “bread and circus” while denying them the necessities of serviceable healthcare, housing, and education.
For my part, it looks to me like what happens when you have massive (and growing) income disparity: Everything divides into either run-away Veblen goods or near-disposable commodities (from the perspective of those at the nose-bleed heights of the top of the hockey stick). This chart illustrates why, for many Americans, America no longer feels great, and similarly why all the trade protectionism and corporate tax giveaways and draconian immigration restrictions in the world will never make America great again.